The English language is constantly reinventing itself, with new words, verbs, and verbal ticks regularly inserting themselves into everyday speech. Often, new words and phrases are very much appreciated: before the invention of sliced bread, for example, there was literally no way of describing how good something actually was.
In this century, the most popular 'useful' new words have been spawned by the internet. 'To google' is the prime example and probably helps maintain the search engine's all-conquering market position – you'd probably even 'google' something if you were using Yahoo!.
The latest internet-spawned verb is 'to tweet', although not everybody has entirely got the hang of its conjugation yet (I tweet, you tweet, she tweets, you are a… tweeter, obviously), which has led to some mangled sentences as people have a stab at sounding like they know what Twitter is all about ('so do you do tweetering?') but end up putting on a comedy German accent instead.
At ACCA, we like to think we 'get' Twitter, or at least are aware of the fabulous potential it offers as a channel of corporate communication with our varied audiences, which for us on Twitter is, well, everyone.
We already operate several different Twitter feeds (News, Tax, Green, Research), and two of our team are on Twitter too (myself and our social media monkey, Nick Cosgrove). We're on Facebook too (incidentally, another internet verb: 'I'll facebook you').
Twitter allows us to keep our merry band of over 4,000 combined followers up-to-date with all the latest goings on in the accountancy, finance, and business sectors, as well as letting them know what ACCA is up to or what ACCA thinks about certain issues.
For example, Twitter allowed us to report the Hector Sants resignation on Tuesday, and then get an ACCA response to several thousand people within hours, long before the reports appeared in Wednesday's papers. Over the Davos weekend, we were tweeting constantly to report on the latest developments.
Outside of the obvious (accounting standards changes, careers, or Big Four news), we've nudged people in the direction of news on the dire state of football finances (luckily nothing on the mighty Leeds United so far…), and flagged up news about Islamic Finance.
So, if you want to keep up with the latest accountancy news or want to get in touch with one of us, then you could do worse than follow us on the tweeterthingamajig.
In this century, the most popular 'useful' new words have been spawned by the internet. 'To google' is the prime example and probably helps maintain the search engine's all-conquering market position – you'd probably even 'google' something if you were using Yahoo!.
The latest internet-spawned verb is 'to tweet', although not everybody has entirely got the hang of its conjugation yet (I tweet, you tweet, she tweets, you are a… tweeter, obviously), which has led to some mangled sentences as people have a stab at sounding like they know what Twitter is all about ('so do you do tweetering?') but end up putting on a comedy German accent instead.
At ACCA, we like to think we 'get' Twitter, or at least are aware of the fabulous potential it offers as a channel of corporate communication with our varied audiences, which for us on Twitter is, well, everyone.
We already operate several different Twitter feeds (News, Tax, Green, Research), and two of our team are on Twitter too (myself and our social media monkey, Nick Cosgrove). We're on Facebook too (incidentally, another internet verb: 'I'll facebook you').
Twitter allows us to keep our merry band of over 4,000 combined followers up-to-date with all the latest goings on in the accountancy, finance, and business sectors, as well as letting them know what ACCA is up to or what ACCA thinks about certain issues.
For example, Twitter allowed us to report the Hector Sants resignation on Tuesday, and then get an ACCA response to several thousand people within hours, long before the reports appeared in Wednesday's papers. Over the Davos weekend, we were tweeting constantly to report on the latest developments.
Outside of the obvious (accounting standards changes, careers, or Big Four news), we've nudged people in the direction of news on the dire state of football finances (luckily nothing on the mighty Leeds United so far…), and flagged up news about Islamic Finance.
So, if you want to keep up with the latest accountancy news or want to get in touch with one of us, then you could do worse than follow us on the tweeterthingamajig.
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